The Client MSO
Brings the brand and audience, and markets the offering under either model — connecting prospective patients with the medical group for independent evaluation and treatment.
Venture Partner · Lower-involvement PC/MSO model
Plug-and-Play
Bring the audience. We handle the rest.
A virtually immediate white-label pathway for founders with an audience, a brand, and a telemedicine concept — choose your marketing model, keep up to a 35% management fee, and skip the clinical and technology build entirely.
Bring the audience. We handle the rest.Venture Partner · Lower-involvement PC/MSO model
EconomicsTwo Marketing Models: 30/10 or 35/5
PrincipleClinicians Always Paid First
Launch1–2 Days
Delivered through sister brand plugnplaydocs.com · Powered by the LPMD entities that comprise Venture Medical Group
Division of responsibilities
The Client MSO Markets. The Medical Group Practices Medicine.
plugnplaydocs.com + Venture Medical Group
The LPMD entities handle the white-label platform, embedded MSA, clinical workflows, clinician network, medical assistant–enabled customer support, financial administration, and provider payments.
Infrastructure
What Is Included From Day One
| Component | What it delivers |
|---|---|
| Proprietary EMR | A purpose-built EMR designed specifically for this use case, with pharmacy integrations already embedded — no technology configuration required. |
| Pharmacy relationships | Established pharmacy relationships with low bulk-rate pricing already negotiated — favorable medication economics from day one, with nothing for the MSO to negotiate. |
| Embedded MSA at signup | The MSA is signed at the time of signup — no additional legal overhead required to create the platform relationship. |
| 1–2 day launch | The experience already exists inside the white-label platform, so the offering goes live virtually immediately. |
Economics
Choose Your Marketing Model
30% Client MSO / 10% PNPD MSO
Option 1 · PNPD-Supported Marketing. The client MSO does not run all of its own marketing; it receives a 30% fee and the PNPD MSO retains 10%.
35% Client MSO / 5% PNPD MSO
Option 2 · Self-Directed Marketing. The client MSO runs all of its own marketing; it receives a 35% fee and the PNPD MSO retains 5%.
What the PNPD MSO provides for its share
No internal development team required
No onboarding or implementation fees — and the MSO never hires in-house developers or technology assets.
Operating principles
In both models, clinicians are always paid first, the MSO does not control clinical judgment or the practice of medicine, and fees are structured per applicable state law.